Will A Podcast Make A Difference To Your Business?

We all agree that having a website and a blog is important for any business, but what about a podcast? Can this style of audio content really make any difference to your target audience and your profits?

What Is A Podcast?

A podcast is a type of RSS feed that your audience can subscribe to. But instead of using text or video as content, it uses audio. It's like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.

The word podcasting is a combination of the words "iPod" and "broadcasting" as when they first created you needed an iPod to play them. Today a podcast can be listened to on many devices including computers, laptops, tablets and smartphones.

A Podcast Is Personal And Real

Listening to somebody's voice in an audio recording can be more effective than reading the written word because you can convey more emotions. It's also easier for people to listen to an audio recording while they're doing something else. For example, when driving, commuting to and from work, when exercising or generally on the move. You don't have to be in front of a computer screen.

It's Convenient For Your Audience

Your audience don't have to be online when you post your podcast. They can download it and listen to it later. This is convenient for both you and your audience, because you can create and publish a podcast whenever you like and they can listen to it whenever they are free.

Podcasts Are Easy To Produce

You can produce a podcast no matter where you are in the world. As long as you have an internet connection. You can even use a smartphone to record it on. There are apps like Google Play Music, Pocket Casts, and AudioBoom that you can use to record audio directly from your phone. You then just upload it to the internet and your podcast is ready for your audience to download and listen to.

It's Simpler Than A Blog Post

Recording a podcast can be easier than creating a blog post. In the first instance, you don't have to worry as much about making spelling mistakes or incorrect grammar. Because you're talking rather than writing, you can say more in a shorter space of time and worry less about whether you've spelt something incorrectly or missed a comma here and there.

You Can Reach A New Audience

Podcasting allows you to reach a larger audience. If you create a podcast based on a blog you have written can can also breach a different audience with the same content as your blog. There's no limit as far as the type of information in a podcast. Anything from self-guided walking tours, talk shows, training on a particular subject, to storytelling are all possibilities.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for the listener, can be enjoyed on the go and allows you to connect with your audience so much better than text-based media.


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