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How to Grow Your Email List Using Facebook

In today's video, the role of social media is given credit for changing the world of internet marketing. 

With more and more subscribers on these platforms, specifically Facebook, entrepreneurs can follow some steps to ensure the success of their business venture.

If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about this done-for-you system.

How to Build a Community to Increase Customer Retention

There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic.

What’s an online community? Basically, a community is a group of regular visitors that frequently discuss topics and regularly interact with each other. Instead of just randomly commenting on blog posts, these visitors are actively engaged in what’s going on.

Here are some tips to help you begin to build an online community in order to boost customer retention and keep visitors coming back for more.

                                           

Create a Community on Your Website

The first step is to create a community on your website. This can be done by adding a forum to your site. If you use WordPress, this is relatively easy. You can create a sub-domain and install a forum theme on the sub-domain. For those without WordPress, there are many great forum templates that you can use.

You should build a forum that is relevant to the product or services that you carry. Promote the forum as you would any other website. Use proper SEO to help drive traffic to the forum. Include links from your main site to the forum and discuss your forum on social media.

Respond to Every Blog Comment

Along with creating a forum, you should respond to every blog comment on your blog posts. Again, if you’re using WordPress, this is easy. You choose to receive an email notification every time a new comment is left on your site. This also applies to your forum.

Every time someone leaves a comment, if it’s worthy of a response, then respond to the comment. Try to respond as quickly as possible. When a visitor sees that you actively respond to comments, they’re more likely to come back and leave other comments.

Create a Subscriber List

You can include an opt-in form on your forum for users that wish to register. In fact, you might want to think about requiring user subscription in order to post a comment on your forum. If you have quality content, users will want to subscribe.

Don’t bombard your subscribers with useless emails. You should keep this subscriber list separate from existing email lists. Have one list that is exclusively for your community subscribers. The emails that you send should be relevant to the forum and the community.

Integrate Social Media with Your Community

Combining the best of both worlds, you can integrate your social media business profile with your online community. How does this work? Through your business profile, create a social media community. Make this a mirror reflection of your online website community. Follow the same principles—responding to comments promptly and encouraging people to leave comments.

                                          

Create Exclusive Content for Your Community

Creating exclusive content that you only share with your community members will help increase loyalty. Your members will appreciate receiving content that’s not available elsewhere. Make sure the exclusive content is valuable and informative. You still need to focus on quality when creating this content.

Building a community can be a lot of work, but it’ll pay off in the end. You’ll find that you have a large number of regular visitors and steady traffic to your site. This can help you boost sales, increase customer retention, and compete with major players in your industry.

You don’t need to necessarily be at the top of the search engine rankings to remain competitive. Use these suggestions to begin building a community. For even more internet marketing tips, click on this link to learn about my beneficial done-for-you lead generation system.

6 Content Marketing Strategies That You Need to Rethink

Content is king. At least, that’s the phrase that’s been tossed around for the past few years. One of the biggest factors in the success of any internet marketing campaign is the quality of the content. While you might think that you’ve got a handle on content marketing, there are a few strategies that you may need to rethink.

If your marketing strategies are getting stale, it could be time to refresh your perspective. Review some of the latest strategies. The following 6 content marketing tips can help you reshape your approach to content marketing.

                                         

Write Longer Content

One strategy for surpassing your competition in search engine rankings is to write longer content. Take a look at the blog posts and content released by your competition. Copy and paste the content into a word processor to determine the length of the content. You’ll find that most content is less than 1000 words.

Focus on Long Tail Keywords

When you perform keyword research, look for long tail keywords. Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords. This lets you cover all your bases and include a wide variety of phrases.

Quadruple Check Spelling and Grammar

It’s amazing how much content contains spelling and grammar mistakes. While a customer may overlook one or two small issues, content that’s full of mistakes is difficult to read. It hurts the brain and the eyes. The majority of readers will leave your site if they find too many spelling and grammar errors in your content.

In addition to using the built-in spell checker on your word processor, consider installing one or two additional spell checking programs. Afterwards, give your content a good read through to catch any other mistakes.

Create Helpful Content

Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.

How-to articles, lists, and even video tutorials are all incredibly popular options. By creating helpful content, you’ll increase the likelihood of your readers sharing this information with their friends and family.

Share Everything on Social Media

You’re probably already aware that Google and other search engines don’t include social media likes and shares in search engine rankings. This doesn’t mean that you won’t benefit from sharing your content on social networking sites. The more people share your posts, the greater chance of people finding your content and linking to it.

                                               

Schedule Your Content

As a final tip, you should consider scheduling your content. If you post new blog articles several times per month, it’s hard to gain repeat traffic. But, if your visitors are aware that you add a new post every Monday afternoon, they’re more likely to check back at the same time every week.

In order to ensure you stay on track with the release of your content, you should schedule your content. This is easy with WordPress, as you can set the publication date. For those using other platforms, you might need to install a third-party application to schedule your posts. Another option is to always have a few posts ready as a backup.

The strength of your internet marketing is often dependent on the quality of your content. Begin using these strategies as a part of your content marketing approach. If you’d like to benefit from additional internet marketing and lead generation tips, then click on this link to learn about my done-for-you system.

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Self Discipline Is The Answer! Discipline Your Mind...

How to Reach Your Target Audience with Mobile App Development

In today's video, the focus is on mobile apps and how it can help increase customer engagement, boost sales and improve search engine rankings. 

Steps are given as to how mobile apps can be used to gain customer trust, as well as improve consumption of product/services.

If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about this done-for-you system.

How to Republish Existing Content Without Getting Penalised

If you regularly spend money on content for your website copy or blog posts, you understand how frustrating it can be to see this content come and go. A few weeks after you post a new blog that you spent good money on, it may no longer hold any value to your website.

When good content goes unnoticed, it’s tempting to want to reuse it in some manner. Unfortunately, a lot of entrepreneurs and business owners go about this in the wrong way and get penalised by search engines. This can dramatically decrease your search engine rankings.

So, does this mean that you can’t use existing content? No, you’re able to republish content, as long as you go about it in the right way. Use the following suggestions to republish your existing content without getting penalised.

                                     

Correctly Letting Search Engines Know About Your Duplicate Content

First, you need to make sure that you’re letting search engines know that this new post is duplicate content. The way to do this is to include a canonical URL. Syndication of articles is a major business. If you spend any time on news aggregator websites, then you’ve seen syndicated content that’s posted on multiple news sites.

How to Add a Canonical URL

If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top of the search engine rankings. The solution is the canonical URL. Adding this little bit of code is easy. You simply add a link tag in the section of your HTML. The full code would look something like this:

Adding the canonical link lets search engines know that the content they’re crawling is a duplicate of another URL. The URL that is included in the link tag is the URL of the original post. This link tag must be placed on every page where you plan on republishing your content.

                                       

Additional Tips for Using Canonical URLs

Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other small errors, you can fix them, but don’t edit major parts of your article. Otherwise, the search engines will still count the pages as two separate posts.

The canonical URL link should never be used as a form of black-hat SEO. It should only be used in its proper context. This will defeat the purpose of using the canonical URL in the first place.

You should also include an actual link at the beginning or end of the duplicate content that links back to the original source. This will be beneficial if you are syndicating your content for use on other sites. Each time the content is republished, you’re adding another back link to your site.

Republishing content is a useful way to get more value out of the content that you pay for. Spending money on the creation of original content can be a major part of your marketing budget. Most people can only pay for so many articles per month. Instead of letting these articles go to waste after they’ve outlived their usefulness, consider using a canonical URL to republish them.

You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.

If you have old content that you would like to republish, make sure that you’re going about it in the right way. Along with these suggestions, there are other ways to boost your marketing potential. If you’d like some additional internet marketing tips, then click on this lick to learn more about my done-for-you system.

Improve Your SEO with the Help of Schema Markup

If you are looking to improve your search engine optimization, you should learn more about Schema markup. Schema is a form of micro-data that can be added to your web pages to give search engines more information about your content. It is still underutilised, which means more of an SEO bonus if you choose to use it.

What is Schema? Schema is a type of micro-data that is used to label information on your web pages. Search engines can use this micro-data to determine the type of content on your web pages. For example, you can use Schema to markup contact information, business type, and other useful information.

The Schema project, which can be found at Schema.org, is a collaboration between the major search engines. This includes Google, Bing, and Yahoo, along with Yandex—a major Russian search engine. These search engines wanted to create a standardised markup. Schema is the result of this collaboration.

                                            

How Do You Add Schema to Your Website?

If you have the ability to edit HTML code on your web pages, you can directly add Schema. For those using WordPress and other website builder platforms, you’ll need to install a plugin or a third-party application.

Schema markup includes various elements and attributes that can get added to a web page. This markup tells the search engines exactly what they are looking at. These elements and attributes are often added in the form of HTML code that can be inserted directly into the HTML elements on your page.

Some of the most commonly used Schema elements and attributes include the following:

• Events
• Creative works
• Organisations
• Products
• Offers
• Reviews
• Email address
• Phone number
• Location

You will need to visit the official Schema site to find the full list of available micro-data.

How Does Schema Improve SEO?

Even though Google claims that Schema doesn’t yet factor into their search engine algorithm, there’s evidence to suggest otherwise. Adding this micro-data gives search engines an accurate way of determining what type of content is on your web page. This is the next step in search engines being able to actually “read” your content.

Since Schema micro-data makes it easier for search engines to crawl your website and determine how to categorise your content, there’s an SEO benefit. Adding Schema can also improve your website’s rich snippets, which can make your site more noticeable in search engine results. This has been known to help improve click-through-rates.

Google has already begun adding the information that they find using Schema in their search engine results. You can see this in use when performing a search. For example, when you see the number of reviews and the star rating for a restaurant under a Yelp listing, you’re seeing information obtained through Schema micro-data.

                                 

What Else Should You Know About Schema?

Schema is still relatively new. We’ve not yet seen the full potential of this markup language and how it will end up affecting search engine results. Though, as mentioned, there’s already an indication that it can help improve your SEO. By getting involved now and including Schema markup on your web pages, you can be ahead of the curve.

Continue using all of your existing SEO practices. But, start adding Schema markup to your individual web pages. Browse their official website and determine which elements and attributes apply to your content.

The Schema micro-data may be under-utilised at the moment, but this will change as it begins to have more of an impact on search engine results. For now, begin familiarising yourself with this markup language and including where possible on your website. For additional internet marketing techniques, click on this link to learn more about my done-for-you system.